Bailey compares his establishment to the “United Nations” for its ability to attract all races and occupations. He often serves “more Indian people than Jamaicans” from the local population of South Asians, to notable celebrities like Kardinal Offishall, who lists Vineyard as his favourite Jamaican restaurant outside of the city. The restaurant even makes a cameo in his short film, “The Invention of Truth.” Before the video, Vineyard’s proprietor had no idea who he was. “The first time he come here, he don’t stop [eating]. My daughter brought it to my attention… [Now] when he has a party or birthday, I do the cooking for him.”


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