Angela Aiello

Photo by Patrick Lascina


“Success is in making goals, being driven and motivated to achieve your life’s vision, while understanding that fear and failure are a part of the journey. Success is having a dream and going for it!”

Tasting experience and undertones of passion

From growing up in the Niagara region to working at a winery at barely legal drinking age, Angela Aiello, 31, had no idea that she would be the founder of iYellow Wine Club – a social utopia for wine lovers worldwide. Today, bold glasses of Riesling and gentle flutes of Prosecco have weaved their way into every facet of her life. “It’s a perfect ménage of work, life, travel, and love,” she says, with the inclusion of her sommelier boyfriend. “Its here to stay and I’m not going anywhere.”

Bottleneck education

Aiello knew wine was the perfect fit while working at Vineland Estates as a teen. The ambitious young woman would later become a host at Peller Estates, simultaneously pursuing a Communications degree. The new grad moved to Toronto, working as a receptionist at a television production company, unaware of the real resume at her fingertips. With an unfulfilled palate and an insatiable thirst for a robust glass of pinot noir, Aiello established the iYellow blog. The list has grown to over 10,000 members to date.

Pinot Grigio with Asiago or Louboutin pumps with MAC Russian Red?

By teaching others about identifying grapes to pairing wine with food, Aiello equates wine with fashion, as it is the “perfect accessory” to lifestyle. When it comes to trends in the bevy world, she predicts that Port and aperitifs will make a comeback as post and pre-dinner drinks. Apart from opening up a bottle with sushi or dessert, Aiello believes sparkling wine is for every occasion. “Regardless of how the bubbles are made, whether it’s traditional or Charmatt, I use it in a lot of different ways,” she says, citing juice pairings or mixing with sangria. “You’re alive, so drink a glass of sparkling!”

A sip of the future.

Aiello says that many things she has premised in her life are “coming true,” and even sees her own wine label in the future. Wine is in her blood, as Aiello’s 85-year-old grandfather still makes wine in the traditional Italian way. The reason she hasn’t had the chance to make her own?

“I’ve been too busy drinking it!”

To learn more about iYellow, check out and

This piece was first published in the summer 2013 issue of CHLOE Magazine